Location: China Closet, Main Street USA, Disneyland.
Edward T. Meck had thirty years of experience as a publicist in the movie industry, when Walt Disney hired him to publicize his new theme park. Eddie Meck's legendary enthusiasm made even the most mundane events seem exciting, and his efforts ensured Disneyland's success. Meck felt Disneyland didn't need any extra selling, because it was already the greatest product. Meck did such a job good of publicizing the theme park, that enormous crowds turned out for Disneyland's dedication day (July 17, 1955) and official opening day (July 18, 1955). Executives referred to dedication day as Black Sunday, because thousands of uninvited guests crashed the invite-only event with counterfeit tickets and well placed ladders.
In 1971, Meck was instrumental in devising the marketing strategy for Walt Disney World's opening. Eddie Meck died in 1973, after working for the Walt Disney Company for almost 20 years.